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How does a human compete in an increasingly AI and automated world?

Human IntelligenceAI StrategyCareers

I asked this question recently to some of my closest executive colleagues and friends. Here's what I surmised from our conversations.

Where we still have the edge

  • Judgment. AI is good (sometimes "just ok") at answering a well-framed question. Deciding what matters, to trade-off and when the "right" answer is wrong for whatever situation is still human work.
  • Accountability. Someone (i.e. human) has to own the outcome, sign the contract, and take the angry call when something goes wrong. Organizations still pay a premium to the humans that stand behind those decisions.
  • Trust and (gasp) relationships. All work still runs on the deal. Hard conversations run on trust. AI can draft the email but someone responds based on the relationship you've built with them.
  • Context. Knowing intimate details about a business, a legal issue, or just being able to read your team is burned out. Those things can never be known by a machine.
  • Taste. Being able to look at a dozen outputs and know which one is right. This goes for designers, writers, strategists, engineers etc. Experience helps but more often than not it's intuition, an inherently human trait. We all agreed on that.

How do we position ourselves?

So then I had to think how do we position ourselves? Here are a few ideas we came up with to make job seekers and employees alike stand out:

  • Be the orchestrator not the operator. Lean into your experience in whatever your niche is, decide where AI fits and be sure to check its work.
  • Combine your skills. Figure out where you can overlap skills without losing quality. If you're not a musician, don't pretend to be able to write songs just because AI makes it possible.
  • Show it, don't claim it. Build real tools with AI. Provide proof they work.
  • Get faster at learning. This is the hard one right now, every tool is changing at an incredible pace. Pick a couple tools and try to keep up. Read the news and trades, 6 months is a lifetime right now.
  • Lean into what's human on purpose. Facilitation, negotiation, mentoring, reading a room. These skills get more valuable as things get more automated.

I hope it helps.